RatingsByMe was created by the Paluska Group. The Paluska Group is an internet marketing agency that is focused on helping local businesses with online marketing. We saw a need for an online reputation strategy that could help our clients. We created this as a separate offering for new clients who are interested in reputation management but do not want the other services like web design and search engine optimization (SEO) that we provide to other clients.
Our Humble Beginnings
The Paluska group was started in 2010 by Daniel Paluska. Prior to this, Daniel had it been in charge of online marketing for a real estate business. While continuing to do the online marketing for the real estate business, he quickly saw that there was a need in the marketplace for small businesses to have the professional expertise that only large businesses could afford to employ.
With the understanding of what businesses needed, and the drive and passion to provide the best solutions, the Paluska Group was started.
Starting out as a Generalist
Initially, the Paluska Group was focused on anything and everything that had to do with online marketing. While this gave the experience necessary to understand the marketplace needs, it quickly became apparent that there were three major issues that all businesses faced.
- Making sense of what was necessary for local businesses to attract new customers online.
- Dedicating staff to online marketing.
- Spotting future trends before the competition.
What was immediately apparent was that this typically took a full-time person within the business to maintain these three needs. In some cases, a person with in the company either volunteered or was handed off this large but very vital role within the business. Typically, this did not work out and therefore a company was left with a half-baked and poorly executed strategy.
Focusing on Brick-and-Mortar Businesses
Seeing this problem, the Paluska Group was able to provide all three of these needs to their customers at a fraction of the cost for hiring a dedicated person to manage this. Finally, we decided to put our focus into brick-and-mortar businesses such as law offices, medical practices, and other professional companies that serve a local client base.
Our Core Competencies
We surveyed our existing clients and also what was out in the marketplace and realized that most website designers were failing to deliver a product that local businesses needed. While the websites might have been beautiful, the functionality and specific elements needed for a local business were never there. So after many tears of trial and error, we came up with the proprietary design strategy that not only made it easy for the clients to update the websites themselves, but also set the foundation for search engine optimization and also created websites that rendered beautifully on all devices including tablets and smartphones.
Search Engine Optimization
Once a beautiful website was created, visibility within the search engines became a priority for many of our clients. Thankfully, we have been students of search engine optimization for many years and know the techniques that are needed in order to get the websites ranking for the search terms that drive customers to the. This has and will always be the core competency of us in something that we are proud to say delivers a positive impact on the bottom line of our clients.
In 2012 the Paluska group found that online reputation was becoming a critical piece for local businesses. Online reviews had always been something that were prevalent on the Internet. Starting in 2012 the search engines made a large push into highlighting businesses online reputations. Again, we surveyed our clients and noticed that they had the top search positions for their particular businesses but the number of clients that they were receiving off of their website was starting to decline. At this time we also notice that many surveys were coming out talking about how important online reviews were for customers looking to find new businesses work with.
The Start of RatingsByMe
Combining out website design skills, SEO knowledge, and understanding of online reputation, we came up with RatingsByMe in 2012. This is our most revolutionary and comprehensive strategy that finally allows small businesses to take control of their online reputation. We have seen great success with our strategies and have put a lot of focus into this area because we know the impact it makes on helping local businesses grow.
As our client base has grown over the years, so have the strategies and technology platforms. While no one can predict the future, we can predict that the Paluska Group and our clients will always be several steps ahead of other Internet marketing agencies and ultimately our clients will be several steps ahead of any competitors found in their marketplace. We are dedicated to our clients and to provide the service necessary for them to see how truly impactful online marketing can be to the business.