Back in 2012, we saw that our strategy for clients was extremely successful. We would build high-performing websites that would rank at the top of the search engines and would convert visitors into paying customers for our clients. We were very happy with our results and so were our customers. But what we found was that there needed to be more.
We were conducting our quarterly reviews with our clients and started to notice a trend where either our clients were asking for our strategy on how to get online reviews or were starting to see a slight decline in the number of clients that they were getting through their website.
We went back to the drawing board and new that there was more that we could do.
Our First Attempt at Getting Online Reviews
Initially, we thought that creating a page that our clients can easily send their customers to that would directly link them to their online review profiles would be the answer. We tested and implemented this with a small handful of clients and noticed that there was some traction. We kept very close attention to the number of reviews that our clients forgetting and noticed that it wasn’t as successful as we had hoped.
Although our initial strategy was enough, a review business card that the business owner or staff could simply hand out to the customer in order to ask for the review was very successful. It was simple to train staff on and ultimately it gave a simple way for customers to be reminded to give the company a review. But there were a few problems outside of our control.
Review Sites were too Difficult to Use
Sites like Yelp, CitySearch, Google, etc.… are very important to the overall online reputation for businesses. But the problem is, these sites are searched by millions of people every day and therefore they have to put in safeguards and filters to not allow just anybody to leave a review for business. While this makes complete sense, it also presents a very large roadblock for those customers who either don’t want to sign up for the service or don’t have time to log into the service to leave a review.
We knew that this was a huge problem. Not only did we get feedback from our clients by we also knew that there had to have been a better solution. So we put this on the list of features that were needed when we created our solution.
Review Sites had too many Ads and Highlighted Competitors
The problem with almost all of the major review sites is that they are making money off of ads that are placed on the review pages for the businesses. While the business model is very successful for them, it is not optimal for the actual business that is being presented on the review site.
Furthermore, we saw that almost every one of these review sites showed competitors on the business page. Again, from a usefulness standpoint for the visitor, this might be helpful but for the business owner this was not very helpful.
Another item we would tackle…
A More Business Friendly Approach
We knew that we could build something that was extremely useful to both potential customers looking for reviews about a business and also for our clients. So what we did is we came up with our rules for our review pages that we create for our clients.
3 Rules for Success
1. Make it Ridiculously Easy to Leave a Review.
When somebody comes to review your business it should be simple to leave a review. We don’t care about them creating a user account or even a password. We are solely focused on getting as many reviews for a business as possible. And unlike all of the other major review sites, a dedicated account specialist hand reviews every single online review and manually filters out any reviews that are not appropriate to post online. This one distinction has dramatically improved the number of reviews that a business receives and also dramatically improves the experience for the person leaving the review.
2. No Ads and No Competitors
Our business model allows us to not have to sell ads or even show competitors on our clients review pages to generate revenue. Because of this, we are able to have one of the most focused experiences when it comes to reading reviews about your business. Visitors are not distracted by multiple ads or competitors when they are presented with your review page. This distraction-free environment allows them to focus on the great reviews while at the same time easily find your contact information in order to schedule appointment.
3. The Review Pages Must be Search Engine Friendly
Our company has a lot of experience in building high converting websites and also ranking them to the top of the search engines. Because of this, we knew the specific elements needed for our review pages to be successful. Because of this, we are able to push down other review sites and push up your custom review page. This not only is a benefit to you but it also allows you a little more control with regards to your online reputation.
We Built what Businesses Need
Our analysis of the current conditions regarding review sites and our expertise in the market has led us to this point. Our compressive strategy of generating, marketing, monitoring, and training staff about online reviews is unparalleled. Online reviews are quickly becoming a major point of differentiation between the business that continues to grow and those who see a decline.
Our clients will see growth.